Projects
VARIO Corporate Website Relaunch with WordPress & Custom Plugins
Full relaunch of the VARIO corporate website: concept, development and implementation on WordPress with custom plugins, Node.js SCSS build and optimised performance for visibility and UX.
Overview
Led the end‑to‑end relaunch of VARIO’s corporate site on WordPress: information architecture, responsive frontend, custom plugins and a Node‑driven SCSS build for speed and maintainability.
Responsibilities
- IA and UX concept; responsive frontend with SCSS/BEM
- Node.js build: SCSS compile, minification, versioning
- Custom WP plugins: dynamic content modules, internal API integrations, editor‑friendly tools
- Performance and technical SEO optimisation
- Deployment, documentation and training for marketing
Results
- Higher organic visibility and traffic
- Faster site and improved engagement
- Efficient editorial workflows and scalable structure