Projects
Benzler Elektrofachbetrieb2025
Benzler Elektrofachbetrieb Website
Corporate website relaunch for Benzler Elektrofachbetrieb with clear service pages, lead funnels and performance-optimised WordPress delivery.
“The new site finally showcases our full service range and is bringing in qualified enquiries every week. The collaboration was smooth, and updates are effortless for our team.”
Jürgen BenzlerManaging Director, Benzler Elektrofachbetrieb
Overview
Benzler Elektrofachbetrieb modernised its website to present electrical, PV and HVAC expertise with clarity. I delivered the relaunch with an emphasis on usability, accessibility and lead generation.
Scope
- Modular Gutenberg blocks for services, case studies and FAQs
- Service landing pages with region-specific messaging for the Rhine-Main area
- Form funnels handing off to internal ticketing and email workflows
- Performance hardening (caching, image compression, accessibility fixes)
Challenges
- Present diverse services (electrical, PV, HVAC) while keeping navigation straightforward
- Integrate existing processes for quotation and maintenance requests
- Improve local search visibility around Mainz, Wiesbaden and the broader Rhine-Main area
Tech stack & specifics
- WordPress 6 with bespoke Gutenberg blocks
- ACF for structured content management by the Benzler team
- Server-side caching, WebP image optimisation and lazy loading
- Google Business Profile integration and schema markup for local SEO
Result
The new website surfaces the full service portfolio, wins qualified enquiries and stays fast even on mobile connections.
The team can update content independently, add new case studies and run campaigns with ease.
Business impact
- Increase in structured enquiries thanks to optimised forms and CTAs
- Faster response times as leads flow straight into internal processes
- Stronger local visibility and improved rankings for relevant search terms