Benzler Elektrofachbetrieb Website
Corporate website relaunch for Benzler Elektrofachbetrieb with clear service pages, lead funnels and performance-optimised Nuxt delivery.
“The new site finally showcases our full service range and is bringing in qualified enquiries every week. The collaboration was smooth, and updates are effortless for our team.”
Overview
Benzler Elektrofachbetrieb modernised its website to present electrical, PV and HVAC expertise with clarity. I delivered the relaunch with an emphasis on usability, accessibility and lead generation.
Scope
- Modular Nuxt components for services, case studies and FAQs
- Service landing pages with region-specific messaging for the Rhine-Main area
- Form funnels handing off to internal ticketing and email workflows
- Performance hardening (caching, image compression, accessibility fixes)
Challenges
- Present diverse services (electrical, PV and HVAC) while keeping navigation straightforward
- Integrate existing processes for quotation and maintenance requests
- Improve local search visibility around Mainz, Wiesbaden and the broader Rhine-Main area
Tech stack & specifics
- Nuxt 3 with a component-based design system
- Server-side caching, WebP image optimisation and lazy loading
- Google Business Profile integration and schema markup for local SEO
Result
The new website bundles 3 core service areas in one clear structure: electrical work, PV and HVAC.
It addresses 3 high-value local search areas: Mainz, Wiesbaden and the wider Rhine-Main region.
The team now works with 1 central enquiry setup instead of collecting leads through scattered contact paths.
Business impact
- 5/5 client rating after the relaunch
- Qualified enquiries every week according to the published client quote
- 3 clearly separated service areas instead of one blurred company presentation
- 1 structured lead workflow for quotation and maintenance requests