Data model & structure
Schemas, time windows and definitions for consistent analysis.
Data analytics & insights
Connect data sources, analyse them and turn signals into clear decisions.
Services
Integration & cleansing
Combine marketing, commerce and CRM data with validation.
Insights & decisions
Turn analyses into dashboards, alerts and clear decision support.
Analytics becomes valuable when it answers real questions: what drives revenue, which campaigns scale, where the funnel leaks. That requires structure, not just data volume.
Data models and KPIs
We define sources of truth, KPI formulas and time windows so every report stays consistent and explainable.
Integration and preparation
I connect marketing, shop and CRM data, clean it and shape it into analysis-ready tables. Governance, permissions and GDPR compliance are part of the setup.
Making insights usable
Insights land where teams use them: dashboards, recurring reports or automated alerts. Decisions get faster because the data story is clear.
Analytics is a system, not a one-off project. With a solid foundation it grows with your requirements.