Audit & migration plan
Clarify data, redirects and risks early — including SEO and tracking.
Migrations
Relaunches, platform changes and data migrations without chaos.
Services
Dry run & validation
Test import pipelines, reconcile data and cover edge cases.
Cutover & stabilisation
Go live with monitoring, rollback options and a clean handover.
Migrations are often the most critical part of a relaunch: data must remain complete and consistent, SEO must not drop, and operations should continue without long downtime. I plan migrations so they’re technically sound, traceable and manageable for teams.
Typical migrations
Common scenarios include moving to a new CMS or shop system, restructuring data models, importing customers/orders, migrating content, or switching hosting/infrastructure. Beyond copying data, this includes redirects, tracking, roles/permissions and validation.
Approach: audit, mapping, dry run, go‑live
We start with a data audit and define clear mappings (fields, IDs, relations). Then we run a dry‑run on staging: import, reconciliation, edge cases and performance. For go‑live I plan cutover windows, rollback options and monitoring so issues show up early.
Outcome
You get a migration that’s predictable: with checklists, safe defaults and an operational setup that stays maintainable after the switch.