Online Shops

An online shop must work in daily operations: product data is complete, inventory is accurate, checkout is stable and campaigns can be shipped quickly. At the same time, performance, SEO and strong UX determine whether visitors actually buy.

I support shop projects from planning to go‑live and beyond. Depending on requirements this can be Shopware 6, WooCommerce or headless setups. What matters is that platform choice, integrations and operations fit each other.

Shops that can grow

Most stores start small and expand across channels, countries and assortments. That’s why I plan multilingual support, pricing/tax logic, roles/permissions and content structure early so growth doesn’t require constant rebuilds. For B2B, typical needs like customer groups, contract pricing and approval flows are considered from the start.

Integrations and automation

A shop is rarely an island. Products, customers and orders connect to ERP, PIM, payments and shipping, often also to marketplaces and BI/reporting. I design integrations to be robust with clear data models, reliable synchronisation, monitoring and traceable logs—reducing manual work and preventing revenue‑critical errors.

Performance, tracking and operations

SEO‑friendly pages, structured data and fast loading times are direct revenue levers in commerce. Add to that a solid tracking setup (GA4/Matomo with consent), reproducible deployments, backups and an update strategy for core, plugins and infrastructure. The outcome is a store that stays reliable even during peak traffic.

A good shop is not just “online”, it’s operable and scalable. If you want to launch a new store or stabilise an existing one, we can discuss platform, integrations and the next steps.