Sources & KPI logic
Define sources, align KPIs and keep calculations traceable.
Reporting & KPI dashboards
Reliable reporting with clear KPIs, automated data flows and dashboards you can trust.
Services
Automated reporting
Scheduled data prep and stable reporting pipelines.
Dashboards & access
Looker Studio/BI dashboards, filters and access models for teams.
Great reporting creates clarity. Instead of spreadsheets and manual exports you need a single source of truth, consistent KPI logic and dashboards that stay current.
Typical reporting scenarios
Campaign and channel performance, funnel conversion, cost vs. revenue, ROI tracking or monthly status updates for management and clients. The key is that everyone looks at the same numbers.
Data quality first
I define sources, calculations and time windows up front and automate the data preparation. That keeps KPIs comparable and prevents conflicting formulas across multiple sheets.
Dashboards and automation
Data flows into a shared model (Google Sheets, databases or a BI layer) and is visualised in tools like Looker Studio. Updates run on schedules and reports can be shared as live dashboards.
Reporting works when it is reliable and easy to act on. That is the baseline.