Sources & KPI logic
Define sources, align KPIs and keep calculations traceable.
Data Analytics, Reporting & Dashboards
KPI models, dashboards and automated reports for marketing, sales and operations.
Services
Automated reporting
Scheduled data prep and stable reporting pipelines.
Dashboards & access
Looker Studio/BI dashboards, filters and access models for teams.
Good data work creates clarity. Instead of spreadsheet chaos and manual exports, you need one trusted data foundation, shared KPI logic and dashboards that stay current. That is why I combine data analytics, reporting and dashboards into one cluster.
Typical scenarios
Campaign and channel performance, sales funnels, cost versus revenue, ROI tracking, leadership reporting or operational dashboards for teams. The important part is that everyone sees the same numbers and understands why they changed.
Data quality first
I define sources, calculations and time windows explicitly and automate preparation where it makes sense. That creates comparable KPIs instead of several slightly different versions in different sheets. Analytics should improve decisions, not add noise.
Dashboards and automation
Data flows into a central model such as Sheets, databases or a BI layer and gets surfaced through tools like Looker Studio. Updates can run on a schedule, reports can be delivered automatically and live dashboards can support day-to-day work. Alerts and exports make insights directly actionable.
Reporting only works when it is reliable and useful. That is the standard I build for.